Google is working hard to be the best search engine on the go, and today is tweaking their algorithms to include applications in their mobile results. If you use an iPhone or Android device, for certain search terms Google will now offer you an application to download along with your regular search results.
One of the greatest drawbacks for developers and users to the Google market place, all Android AppStores, and the iTunes Appstore presently is the lack of visibility for apps. Users can’t find quality apps that are relevant to them easily.
Curation, up till now was based on apps that are most popular or are those that are curated by the Appstore gatekeepers. This new innovation by Google has the potential to change the face of the smart phone app market. We’re very excited about it. Check out the full article to learn more.