SMERC Games

Dreamworks Animation has spent the last decade developing a large library of properties. Kung Fu Panda, Shrek, Madagascar, How to Train Your Dragon…the list grows with every new release.

Each of these IP's has its own website and each of these websites have games created to promote that IP.

With all these campaigns, Dreamworks has many many games on many many different pages all across the web, but there was nothing linking those games together.

Game traffic flares up with a new film’s ad campaign and then disappears into the dark corners of the web. Dreamworks came to SMERC looking for a way to retain and re-engage existing fans between ad campaigns while simultaneously introducing new fans to the library of quality pre-existing content.

Our solution: Dreamworks Social Arcade

Play games from every Dreamworks IP in one place!

The Dreamworks Arcade is a game portal that leverages DW’s vast library of branded games to create a community that strengthens brand engagement between IPs and increases consumer loyalty.

Built with the Game Cloud unified platform, the Dreamworks Arcade gathers all Dreamworks’ games in one place and extends gameplay across all properties, creating a user experience that rewards exploration of the full catalog of Dreamworks IPs. Essentially, we are gamifying the process of being a Dreamworks fan!

Earn Stars playing Puss in Boots games and use them to buy powerups for Kung Fu Panda games!

Taking advantage of Game Cloud Network’s full social integration and gamification capabilities, the Dreamworks Arcade allows players to create an account with branded avatars and link their account to Facebook. Performance in ANY game in the arcade rewards XP which allows players to gain levels and ranks for their avatars.

Players earn rewards each day just for returning to the Arcade!

Players work towards earning branded achievements which reward Stars. Players use Stars in the Store to buy branded power-ups that increase the length of their games, give them extra turns, or double their points!

Earn Achievements and other rewards by playing games and engaging with the Dreamworks Arcade community!

A fully COPPA-compliant social community offers all the fun of social play in a way that is safe for kids. Players add friends and compete in fun game challenges.

Compete against friends in game challenges!

An activity feed lets players know what their friends are up to and an extensive leaderboard lets players see how their performance compares to the best of the best. Older players are able to share games, progress, and achievements on Facebook.

Link your account to Facebook to Share game actions and Achievements with friends.

Finally, a simple-to-use CMS allows for the easy addition of new games, ensuring that the Dreamworks Arcade is constantly updated with new content.

The social features, gamification elements, and sheer volume of games will keep players coming back between ad campaigns and help maintain brand engagement. New ad campaigns with new games reinvigorate the existing IPs and the circle begins again.

Keeping fans engaged was the goal and we think players will have a hard time turning away from the Dreamworks Arcade.

Check out the Dreamworks Arcade for yourself HERE!

Dreamworks came to SMERC to create a cross-promotional experience with Nickelodeon Studios centered around and coinciding with the release of their Shrek spinoff film, Puss in Boots. And we delivered…an entire suite of fun games exploring different elements of the character and film.

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Puss in Boots: Beanstalk Boost

Do you think man is the only creature to ever dream of soaring among the clouds? Don’t be a simpleton. We just never thought of doing it with a beanstalk. 

In Puss in Boots: Beanstalk Boost, control Puss as he jumps up the beanstalk leaf by leaf on his way to the giant’s castle. Aim for the boots and springs for a boost and avoid hazards because it’s a long way down and this cat doesn’t always land on his feet. That is just a rumor spread by dogs.

Puss in Boots Coloring Book

Who doesn’t love Coloring Books? Now you can support or subvert your child-like desire to color in the lines with our Puss in Boots: Coloring Book game.

Choose from a selection of Coloring Book style images featuring Puss in Boots, Kitty, and Humpty Dumpty and then color your cares away. Will your creations resemble the Puss in Boots we all know and love…or some bizarre manifestation of your tragically fractured mind? Either way, it’s cheaper than therapy.

Legend of Puss in Boots

Haven’t you always wanted an experience that combines beans, warthogs, egg-rolling, and cats? Well, we heard you loud and clear and our answer is the Legend of Puss in Boots!

Control Puss in Boots as he runs through alleys and across rooftops collecting magic beans with his friend Humpty Dumpty. Dodge barrels and warthogs or unleash Humpty Dumpty’s special attack. It’s like your morning commute, only with a few more rolling eggs.

Don’t just enjoy the legend, become the legend.

Puss in Boots: Capture the Magic Beans

With Puss in Boots: Capture the Magic Beans you can fill your need for Puss in Boots and practice your ninja stealth training at the same. You’re killing two birds with one burglary!

Sneak into Jack’s shack and help Puss in Boots beat Kitty to the magic bean. Don’t let Jack see you or it’s game over, man.  Jack’s a light sleeper so you better have a lighter step.

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We built a suite of games matching the tongue-in-cheek humor of the films and pairing it with a fun and exciting gameplay experience. And we are proud that, with well over a million plays and overwhelmingly positive feedback, the visitors to pussinbootsthemovie.com and nick.com enjoy these games as much as we do.