So in fairly awesome news our client SELF got a letter from the White House for SELF Workout in the Quad. The college selected for it was based on a competition in our game SELF Workout in the Park.
Yesterday SELF received a personal letter from Michelle Obama on ‘The White House’ letterhead — which we will be reading on center stage today at American University in Washington at SELF’s first ever ‘Workout on the Quad’.
Mrs. Obama congratulated SELF Magazine on promoting health and wellness across our country — as it dovetails with her defining mission as First Lady. She stated that she was grateful to both the magazine and the social game because — “by promoting physical fitness through an interactive experience, SELF is changing the way its readers approach what it means to lead a healthy lifestyle, and for that I am incredibly grateful”.