When we developed SELF Workout in the Park, our primary task was to create a rewarding game experience centered on reaching fitness goals and increasing the health and well-being of a personal avatar in a fun customizable environment. We achieved that easily enough, but we had another more sinister agenda: to find a way to help players take the inspiration they draw from their Workout in the Park exploits and use it to fuel progress towards real-world self improvement goals.
We decided the best way to do this was to create a way for players to gamify their own real world fitness goals, to chart personal progress, and to apply those goals and that progress towards Workout in the Park.
Essentially, we wanted players to be able to take their Workout in the Park with them into their own real world workout!
Our solution is the Workout in the Park Mobile game.
Workout in the Park Mobile, available for FREE on iTunes, allows players to set real world goals, check-in at real world activities and events, and play fun mini-games to earn in-game rewards.
Set fitness, nutrition, and wellness goals such as Work Out More, Drink More Water, and Get More Sleep. Taking steps to reach these goals not only helps our players be their best selves, it also earns rewards for the player’s avatar!
Check-In at daily fitness, nutrition, or wellness activities. Players receive in-game rewards by checking in when they go for a walk, stop by the health food store, or spend some time relaxing at a café with a friend. Players receive major rewards for checking in at big events like SELF’s massive annual Workout in the Park event!
Play the same Mini-Games you love from the Workout in the Park web app wherever you like on your mobile device and apply the rewards you earn towards your avatar’s park!
We think Workout in the Park Mobile is the perfect companion to the Workout in the Park web app and completes an unparalleled cross-platform gaming experience that rewards real-world participation and personal fitness growth.
It’s also really fun, and that’s kinda what SMERC is all about.