MegaMind: Totally Awesome Machine
MegaMind’s Totally Awesome Machine is the online social gaming campaign for Megamind and is a graduated engagement model that drives interest for the story and the film.
Each player builds a section of the Totally Awesome Machine so that when the game is played the sections flow together and you experience everyone’s contribution. Mini-games are played from the content hub, each one encouraging social behavior and unlocking more content in the central game.
The campaign is a flexible structure that takes on a multi-platform approach:
- Social sharing
- Website Content Hub
- Flash games
- Customizable UGC game
- Viral activities
The Content Hub consisted of the main game and nine supporting “spoke” games:
The Totally Awesome Machine was a highly successful piece of the Megamind digital experience that drove engagement and loyalty.