Few things are worse in the world than a flabby avatar.
- The New York Times
They grow up so fast. You blink and they’re out the door. Making their way in the world. And you’re just. So. Proud. It is with the pride of a creepily overbearing father that SMERC announces the release out into the world of our new massive social game, Self Workout in the Park.
Design a park this pretty. Double dare ya.
Based on Self magazine’s massive annual events by the same name, Workout in the Park integrates real world pursuits with elements of social gaming to create an inimitable experience. Workout in the Park has players create and customize an avatar and design a park in which the avatar can work out. Working out and completing fitness, nutrition, and wellness challenges help earn players experience to level up their avatar. Leveling up unlocks even more customization options. Working out also increases an avatar’s body tone, changing how she looks.
Players can visit friends’ parks or invite friends over to work out on their equipment. Particularly friendly players can send encouragement and resources to friends struggling to meet their fitness goals.
Have the girls over and work out together.
With the Workout in the Park mobile app, players can create real-life fitness goals and chart their progress for in-game benefits. The mobile app also features fun minigames players can master, as well as the opportunity to check in at sponsored events and locations, both of which provide experience to their avatar!
Many people had observed the growing presence of women in the world of gaming, especially social gaming, but no one seemed willing to do anything about it. Don’t worry guys, we nailed that one.
Many people had observed the need for publishers to adapt to the changing digital landscape, but no one seemed competent to show the way. Don’t worry, nailed that one too.
And many people had worried about the effects of technology on our increasingly sedentary lifestyles, but no one seemed able to create a cross-platform gaming experience that rewards real-world participation and personal fitness growth. Nailed it.
We are proud to see Workout in the Park off into the world, but we are far more excited to see how it’s going to change the world of social media.